Aloft makes Australia debut with new Perth Hotel

26 May 2017 by Craig Bright
Aloft Perth

The first of Marriott International’s three scheduled Aloft properties in Australia has opened its doors in the Western Australia capital, marking the design-focused brand’s debut in the country. The Aloft Perth Hotel is situated along the Swan River near the city’s central business district.

According to the company, the new Perth property promises “free-flowing open areas” designed to cater to next-generation, tech-savvy travellers. The Aloft Perth Hotel’s 224 guestrooms each feature 55-inch TVs with Plug and Play connectivity, along with fast free wifi. Meanwhile social spaces such as the brand’s WXYZ bar feature live music (acoustic sets and DJ mixes), while the Re:mix (sm) lounge is aimed at offering a community space for guests and locals.

Aloft Perth lobby

“We are delighted that the Aloft brand has arrived in Australia with the opening of Aloft Perth,” said Mike Fulkerson, vice president of brand and marketing for Asia-Pacific. “We are delivering an urban-inspired gathering place for tech-savvy, next-generation travellers and locals – individuals who value self-expression, style and connectivity.”

Also among the hotel’s facilities are a contemporary signature restaurant, Springs Kitchen, that features a pet-friendly terrace, as well as a number of meeting spaces including what the brand dubs “Tactic” meeting rooms and a Mezzanine level with areas for smaller, one-on-one meetings. A rooftop ballroom is also available for larger events.

“As the capital of Western Australia, Perth is a dynamic, growing city and an important gateway to and from Asia, the Middle East and Europe,” said Stephen Morahan, the hotel’s general manager. “The city has an internationally focused export and tourism economy, so we look forward to welcoming business people and travellers from all over the world to our hotel.”

Marriott isn’t the only travel industry player with its sights set on Perth as an Australian gateway. Earlier this month, Qantas announced it would be developing an international transit lounge as part of a new wider integrated passenger hub at Perth Airport. The development comes ahead of the launch of its new Melbourne-Perth-London “Kangaroo Route” in March next year.

Aloft is also set to make its Melbourne debut in 2019, which will be its third property after the new Perth hotel and its upcoming Adelaide property, due to open in 2018.

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