The cycling craze is now being catered for by Westin Hotels & Resorts, which says it is starting to place Pelton-style bikes in hotel rooms for cycle-mad guests to book and use during their stay.
Westin has for many years positioned itself as a brand helping health-conscious travellers maintain their fitness while away – most notably through its Westin Workout rooms and the ability to reserve work-out kit for a stay. The new initiative sees it partner with Peloton to install the stationary bikes in some hotel rooms throughout the United States.
“Our passionate rider community has voiced their desire to continue the Peloton experience while traveling – and we’ve listened,” said Founder and CEO John Foley. “Through this partnership with Westin Hotels & Resorts, not only can our riders now continue to get the workout they love even while traveling, we can also bring Peloton to a completely new audience who we’re sure will fall in love with the experience, too.”
“Today’s travelers are over-scheduled and always-on; in response, at Westin we strive to give guests time back for themselves and reclaim control of their routines so they can put well-being first,” said Brian Povinelli, SVP and Global Brand Leader, Westin Hotels & Resorts. “As Westin continues to evolve its programs and partnerships with the growing global demand for well-being, we are thrilled to partner with an industry game-changer like Peloton who, like us, aims to take the stress out of staying active on the road.”
The rooms allow guests to “experience live studio cycling classes from world class instructors, as well as 5,000 on-demand classes in select hotels, including in Chicago, Houston, Kansas City, Los Angeles and Boston. In additional destinations including Austin, Detroit, Denver, New York City, Palo Alto, Philadelphia, San Francisco, San Diego and Seattle”. Hotel guests can also enjoy Peloton’s one-of-a-kind group fitness content in select Westin Workout fitness studios.
