Luxury hotel company Paradise Group opened its second boutique property in Vietnam’s popular Halong Bay earlier this week, in response to what the company has said is a growing demand for on-shore accommodation in the region. Paradise Group originally gained prominence as a luxury cruise operator in the bay, introducing its first vessel to the region in 2008.

The new Paradise Trend Hotel, which joins the group’s existing adjacent Paradise Suites Hotel that opened two years ago on Tuan Chau Island, offers 78 rooms across matching four-storey buildings. Guests at either property will have access to the properties’ two restaurants, a pub, spa and boutique shop.

Speaking about the opening, Edgar Cayanan, general manager for both the Paradise Trend and Paradise Suites, said: “What we’ve found is that not everyone who is interested in seeing Halong Bay wants to spend the night on the water. Some want to check out the surrounding area as well, or spend time on the beach, or have the ability to hold a big meeting or event, which obviously requires space. Expanding our offering in this fashion allows us to cater to those needs and desires.

“Paradise Trend is exactly what the name suggests – trendy. It’s a nice juxtaposition to Paradise Suites, which has more of a classic feel.”

In addition to the new hotel, Paradise Group is set to unveil its new 31-cabin Paradise Elegance cruise vessel in January 2017, which offers private balconies and floor-to-ceiling glass doors, along with an on-board spa.