Preferred Hotels & Resorts has partnered with Union Pay as part of its move to court the growing Chinese outbound market.

As part of the agreement, Union Pay cardholders who book through a dedicated microsite,, will receive a discount of up to 15 per cent off the Best Available Rate at 125 participating hotels.

To enjoy the offer, payment has to be made by Union Pay credit card and all stays have to be completed by December 31. Other terms and conditions apply.

As part of its ongoing expansion plans in China, Preferred Hotels has introduced a number of brand efforts over the past few years, including a website in simplified Chinese, social media campaigns on Sina Weibo and Wechat, and a partnership with Air China.

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Clement Huang