Marriott Hotels & Resorts is about to begin a Euopean trial of its mobile check-in.
The mobile check-in which was introduced in 325 hotels this summer in the U.S. and Canada will debut at five hotels in November with a view to gradually rolling out across Marriott Hotels & Resorts properties in Europe in 2014.
At the time of introducing the mobile check-in in the United States, Marriott cited research from consulting firm Hudson Crossing that emerging Gen Y travellers (ages 24–36) in the U.S. had an 80 per cent smartphone ownership profile, but the move is also as a response to Marriott's own research showing that travellers want to quicken the check-in process.
The trial of mobile check-in will commence in mid-November 2013 in five Marriott hotels in Europe:
- Grosvenor Square, London
- Bristol Marriott Royal Hotel
- Zurich Marriott Hotel
- Brussels Marriott Hotel
- Prague Marriott Hotel