Mövenpick to open first property in China

26 Feb 2013
Mövenpick Hotels & Resorts has announced that it will open its first property in China this summer, in Enshi City, Hubei Province. The seat of governance of the Enshi Tujia and Miao Autonomous Prefecture, the city is located along the Quingjing River and surrounded by green mountains, forests, rapids and ethnic minority villages. Famous sites nearby include Enshi's own Grand Canyon. Developing industries here include food processing, tobacco, pharmaceutics, mechanics and mining, particularly of selenium used in glass production. The five-star hotel – the first of this calibre in the city – will have 14 floors and contain 250 rooms, two restaurants, a bar, a club lounge, 515-square-metre ballroom, eight meeting rooms, a pool, spa and fitness centre. It will be located in the city's business district, 2.5 km from the airport. Enshi City is only 400 km from Chongqing (see story here) and 500 km from Wuhan (story here), and there are plans to link the city with these two metropolises through high-speed rail. By 2015 Mövenpick Hotels & Resorts aims to have four properties open in China, with the others being located in Sanya, Shanghai and Chifeng City in Inner Mongolia. "Chinese consumers regard Swiss products and services as refreshingly different and we are looking forward to leveraging our Swiss roots and culinary legacy to carve a unique niche in this fascinating country,” said Andreas Mattmüller, chief operating officer for Mövenpick Hotels & Resorts, Middle East and Asia. Globally, the 40-year-old hotel chain aims to open 100 hotels across Africa, Europe, the Middle East and Asia by 2015. For more information, visit Alex Andersson
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