Starwood’s first dual-branded ski resort opens in China

Starwood has opened the doors of its first dual-branded ski resort complex – which is located in Changbaishan, China and includes The Westin Changbaishan and Sheraton Changbaishan Resort – on July 29.

The property is located next to the slopes of the Changbai Mountains, which is one of China’s leading ski areas. Situated in Jilin province, Changbaishan is a mountain range that borders Russia and North Korea, and it is home to a 494,000-acre UNESCO nature reserve. The Tianchi (Heavenly Lake), a vast lake that forms the source of three rivers, is located nearby. The area is also famous for its powdery snow, trails surrounded by pine forests and hot springs.

The resort complex is near Yingfu Expressway, Changbaishan Airport and the biggest ski field in Asia – which has room for 8,000 skiers with its 43 ski lanes.

“The two resorts are joined by a bridge, and guests staying at any of the two enjoy access to the public areas of the other. They also have use of both resorts’ facilities, such as lobby lounges and swimming pool.” said Johnny Mathis, managing director of The Westin Changbaishan Resort and Sheraton Changbaishan Resort.

There are over 3437 sqm of function and meeting space, including a 1241-sqm ballroom, nine smaller meeting rooms and a pre-function area, as well as six eateries.

The Westin Changbaishan Resort offers expansive mountain views, a Westin Kids Club, a spa and an indoor swimming pool. All 262 rooms are equipped with signature bed, bath and shower amenities. There is also high-speed Internet access and a workspace in every room. Guests can also ski directly into the hotel lobby. The Seasonal Tastes restaurant features an interactive cooking show, while Maru is the first Korean restaurant of any Starwood property.

The 297-room Sheraton Changbaishan Resort provides mountain or ski views. All rooms provide guests with an oversized work desk, custom-designed ergonomic chair, high-speed internet access, LCD flat panel television, iPhone/iPad docking station and a signature bed. There are also fitness facilities and a Sheraton Club lounge. The Feast restaurant features an open kitchen, whereas the Chinese restaurant Yue has emphasis on Cantonese cuisine.

The new resort complex indicates Starwood’s commitment to expand in China, said Stephen Ho, president, Asia Pacific, Starwood Hotels & Resorts Worldwide. China is both the brand’s fastest growing global market and richest source of loyal travellers, he continued.

In line with the brand’s aggressive expansion plan, Starwood plan to open 15 hotels in China by the end of 2012 (see story here).

Click here for a review of other ski resorts in Asia.

For more information, visit www.starwoodhotels.com.

Michelle Fong


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