Novotel London St Pancras becomes UK’s first Pullman

Accor has rebranded the Novotel London St Pancras under its Pullman offering, the first UK property for the business-oriented brand since its relaunch in 2007. The 312-room Pullman London St Pancras is currently undergoing a soft relaunch following refurbishment, which an official unveiling due for September. Accor brought back its Pullman brand in 2007, as part of a move to reposition its Sofitel offering into the luxury segment and make space for a brand aimed principally at business travellers (see online news December 12, 2007). The brand currently has around 30 properties across Europe, the Middle East, Asia-Pacific and South America, with recent openings including the Pullman Bangkok Hotel G, the Pullman Gurgaon Central Park, and the Pullman Marrakech Palmeraie Resort and Spa. Accor is refurbishing 12 of its London properties this year, as well as opening six new hotels including the Ibis Budget London Whitechapel and the Ibis Styles London Croydon (see online news July 3), and the forthcoming Ibis London Shepherd’s Bush (see online news March 5), Ibis London Blackfriars, Novotel London Blackfriars and Mercure London Greenwich. The group has also begun revamping and consolidating its economy offering under the Ibis branding (see online news June 22), and is also relaunching its loyalty scheme Le Club Accorhotels (see online news June 28). For more information visit accorhotels.com, and to read Michelle Mannion’s feature on new, refurbished and forthcoming hotels in the capital, see Capital Investment in the July / August 2012 edition of Business Traveller. Report by Mark Caswell