News

W to “reinvigorate” North American properties

7 Jun 2012 by BusinessTraveller
Starwood’s W Hotels brand has announced plans to renovate around ten of its properties including the W Montreal, W New York and W Seattle. The group says it will “reinvigorate” the properties within the next 18 months, with several hotels seeing their lobby areas (the ‘Living Room’ in W parlance) renovated. A total of US$100 million has been committed to the renovation projects by Starwood and its ownership groups, with works including:
  • The renovation of all guest rooms at the W Montreal, with “a colourful new palette that also pays tribute to the historical architecture” of the city.
  • Redesigned guest rooms at the W Dallas, with features including lasso sculptures, rhinestone hardware and armadillo skin embellishments.
  • The renovation of Wow and EWow suites at the W New York – Times Square.
  • The renovation of all rooms at the W New Orleans – French Quarter, with jazz and tarot motifs included in the designs, and a new destination restaurant set to be unveiled.
  • An updated Living Room at the W New York – Union Square, which has recently undergone a renovation of all guest rooms.
  • The renovation of all meeting rooms at the W Seattle, alongside a recently unveiled Living Room and bar area, and new restaurant Trace focussing on “conscious cuisine”.
  • A redesigned Living Room bar at the W New York, which has recently undergone a facelift of its meeting rooms.
  • The renovation of all guest rooms at the W Chicago – Lakeshore, as well as the renovation of the hotel’s public spaces including the Living Room, Wave restaurant, Whiskey Sky rooftop bar and Altitude meeting space.
  • An expanded Living Room and bar at the W San Francisco, as well as the launch of Trace restaurant.
  • A “re-energised” rooftop bar and “newly imagined” Living Room at the W San Diego, as well as the expansion and renovation of the hotel’s meeting rooms, and the opening of Kelvin restaurant this month.
  • An expanded Living Room and bar at the W Los Angeles – Westwood, and the revamp of its Backyard restaurant and poolside lounge.
The renovation of key US and Canadian properties follows W’s plans to boost its portfolio to 60 hotels by 2015, with properties under development in Bangkok, Singapore, Guangzhou, Milan and Verbier (see online news April 5). For more information visit whotels.com. Report by Mark Caswell
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