IHG’s Crowne Plaza brand is trialling a room designed to “minimise the impact of snoring”, with sound proofing walls, sound absorbing head boards and “anti-snoring pillows”.
The room is being trialled at the Crowne Plaza London The City property between June 27 and July 1, and features “proven technology to help reduce the dreaded, repetitive nasal noise” of snoring.
These include egg box style foam on the walls to help absorb loud frequencies, a “specially designed sound absorbing head board”, an “an anti-snoring bed wedge” which encourages guests to sleep on their sides, an anti-snoring pillow which uses “rare neodymium magnets to create a natural magnetic field, opening the airways and stiffening the upper palate which vibrates during snoring”, and a white noise machine which is “proven to help drown out the droning snoring noise and help sleep and relaxation”.
Crowne plaza says that research shows more than half of UK couples are losing between one and five hours sleep a night “due to the snoring and snuffling of their partners”.
It’s not the first time the brand has carried out innovative trials at its properties. Last year Crowne Plaza laid real grass in several of its meetings rooms to help “remind guests of their childhood and therefore free them of societal barriers that restrict creativity” (see online news August 16, 2010), and at its Copenhagen Towers hotel the brand installed electricity-producing bicycles as part of its eco-friendly initiatives at the property (see online news April 14, 2010).
For more information visit ihg.com.
Report by Mark Caswell