Travelodge to rollout “Metro” model

31 May 2011 by BusinessTraveller

Budget chain Travelodge is seeking to open smaller versions of its hotel concept throughout the UK, following a successful development in Edinburgh last year.

Travelodge plans to rollout the 20-40 room Metro concept “in locations where larger development sites are either not available or have unrealistic price expectations”, with desired locations including the City of London, wealthy London boroughs such as Fulham and Richmond, the UK’s coastline, and cities including Oxford, Cambridge and York.

The group says that it will consider properties including floors within office buildings, pubs, old cinemas and theatres, snooker halls and derelict buildings.

Listed buildings are also on the list, following Travelodge’s investment in a 43-room Metro-style prototype hotel in Edinburgh, located within a Georgian listed property close to Princes Street, which also houses two bars and a restaurant.

The group also converted 52 Innkeeper’s Lodges to the Travelodge brand last year, the majority of which are under 40 rooms, including the 18-room Southgate Travelodge.

Despite the “Metro” moniker, these new concept hotels will still be known as Travelodge properties, with rooms based on the brand’s 15sqm standard double.

The group plans to have 1,100 hotels and 100,000 rooms by 2025, up from the current 472 hotels and 32,000 rooms. Travelodge recently became the largest hotel brand in London, overtaking Hilton (see online news March 30).

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Report by Mark Caswell

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