Members of Malaysia Airlines’ Enrich frequent-flyer programme can now earn miles car rentals made with Sixt following a new global partnership between the two companies.
The agreement enables members to earn 500 Enrich Miles each time they rent a car with Sixt, with this being quadrupled for bookings made before June 30 this year.
“Both companies focus heavily on customer comfort and satisfaction with quality and consistency throughout,” said Sixt International’s senior executive vice president, Regine Sixt, on the new accord. “Enrich members like to travel in style and with this partnership it means we can offer continuity from the airport onwards thanks to our choice of top-end vehicles.”
Sixt reportedly operates the world’s largest fleet of Mercedes-Benz and BMW vehicles, ranging from sports cars and convertibles to SUVs. In Asia-Pacific, the car-rental company currently operates in Australia, Laos, Malaysia, Mongolia, Singapore, South Korea, Sri Lanka and Thailand.
The agreement follows similar partnerships between Asian airlines’ frequent-flyer programmes and car-rental companies in recent months. In December last year, Cathay Pacific began partnering with Hertz enabling Asia Miles accrual and discounts, while chauffeur company Blacklane – which last year expanded into Asia-Pacific for the first time – also partners with Asia Miles and is currently running a triple-miles offer until June 30.
In related news, St Louis-based car rental company Enterprise recently announced it would be establishing a presence in Vietnam next year with its Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands.
Meanwhile yesterday, Emirates announced it had partnered with BMW for a new fleet of chauffeur-driven cars, being rolled out progressively from now until the end of the year to replace its previous fleet.
