Travelodge announces supermarket tie-in
Published: 05/01/2009 - Filed under: News »
Credit-crunched business travellers might be interested to know that budget brands Travelodge and Lidl are planning a joint hotel and supermarket site in Newcastle-Under-Lyme.
The tie-in will see Travelodge opening an 82-room hotel on the top five floors of the development, with Lidl occupying 14,000sq ft of low-cost shopping space on the ground floor.
The project will be located on the site of the former Georgia Pacific paper mill in Stanier St, Newcastle-Under-Lyme. It’s not the first time that Travelodge has teamed up with a budget supermarket – the hotel brand recently partnered with Aldi to open a joint supermarket / hotel in Middlesborough, with another planned for the Cornish coastal town of Newquay.
Said Paul Harvey, managing director for development at Travelodge:
"The budget sector is the place to be in the current environment, with
many people trading down as they seek to economise. We expect to see a
structural change in the hotel industry over the next few years, with people
realising that they do not need to spend a fortune on overpriced accommodation
to get the quality they want in the locations they need.
"Given the market conditions, it is likely that we will be going into
partnership on further sites with the budget supermarkets in the future".
For more information visit travelodge.co.uk.
Report by Mark Caswell
Read more about...
Bookmark with:
ADD A COMMENT »
Emirates starting Lisbon flights 13/02/2012
Daily three-class services on B777-200ER aircraft will begin July 9, six days after flights begin to Barcelona — full story »
China Southern to fly A380 to Hong Kong 13/02/2012
The carrier will temporarily deploy the superjumbo on the daily service from Beijing — full story »
Older Gulf hotels 'face renovations or closures' 13/02/2012
Established operators are having to up their game amid the onslaught of new supply, and more independents will opt for franchising or the security of an international name — full story »
