Stein Hotels and Resorts, which includes The Cadogan in London and Port Palace in Monaco among its portfolio, has rebranded as Franklyn Hotels and Resorts.
The luxury hotel group currently has a mixture of 13 owned and managed boutique properties in Europe, including four hotels in London. It recently received investment from the Singapore-based development company KOP Capital Pte Ltd, which took a 50 per cent stake in Stein Group International.
This move has led to the rebranding as Franklyn Hotel and Resorts, a name which CEO Michael Sagild says was chosen after extensive customer research and played around the themes of “frank, sincere, honourable and genuine”.
Sagild said that the investment by KOP will allow Franklyn to expand from a European brand to a global one, with the aim of becoming “an established brand first in Asia, while also researching US opportunities and eventually expanding into the Middle East and Africa”. Sagild added that the group is working on a spa proposition, which will “probably be anchored around an Asian hotel then move this way [to Europe]”.
Sagild said that Franklyn would continue to use “endorsed branding” for “emblematic” properties (where hotels within the portfolio keep their original names such as Casa Angelina on the Amalfi Coast and Gran Hotel Son Net in Mallorca), but that the group would also develop hotels which would adopt the Franklyn Hotels and Resorts brand within their name, as well as the possibility of branded residences.
For more information visit franklynhotels.com.
Report by Mark Caswell
