Originally published on businesstraveller.com 22/01/2010  

Contributors to Business Traveller have recently criticised Asian airlines’ business classes. In the main, this criticism has been directed not at the premium products and fine service found, by and large, between Asia and Europe, but rather on the airlines' regional product.

The complaints centre round three airlines: Singapore Airlines (SIA), Cathay Pacific and Thai Airways. Previously all three prided themselves on product consistency but nowadays the picture is clouded by their diverse fleets. 

In particular our readers are asking why SIA passengers flying from Europe to Australia can encounter up to four different business classes (each with differing standards) on a return trip or why Thai Airways can get away with offering a premium product which might be three generations behind its rivals.

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