Silverjet launches loyalty programme
Published: 27/11/2007 - Filed under: News »
All-business class carrier Silverjet has launched a loyalty scheme with rewards aimed at corporate travellers.
“Silverjet Set” offers a free flight for every ten flown, but unlike rivals Maxjet and Eos, which run loyalty programmes for individual passengers, the Silverjet scheme is designed for companies, with all flights taken by their employees counting towards the earning total. Once the required ten flights have been reached the company can then assign the free ticket to any employee.
Silverjet says it has launched the scheme following canvassing of its “small and medium-sized enterprise customers to identify the most common complaints about existing loyalty schemes”.
Aside from the free flights, membership will allow companies to “book, track, report on, manage and change flight bookings”, as well as receive exclusive offers and store employees’ profiles and preferences.
Lawrence Hunt, CEO of Silverjet, says: “We wanted to create a loyalty programme that rewards our regular business travellers while delivering real benefits to the bottom line. By joining the Silverjet Set not only will employees enjoy their travel experience and arrive at their destination ready to do business, but companies will benefit by receiving substantial savings on flights, time and resources.”
So what about the small print? Well, “ten flights” actually refers to ten return tickets, 20 one-way flights or a combination of the two, which should allow flexibility for employees taking open-jaw flights. The free flights, which must be claimed within 12 months, include all taxes but not Silverjet's carbon offsetting payment - regular readers will know that Silverjet recently removed the mandatory payment of a carbon-offsetting contribution when buying tickets (see online news November 22).
And note that although the scheme has been aimed at corporates, there appears to be nothing to stop an individual joining and earning flights for themselves, so long as they can quote a company name during the registration process.
For more information visit flysilverjet.com/silverjetset.
Report by Mark Caswell
Read more about...
Bookmark with:
ADD A COMMENT »
The big picture: BA’s Jubilee jumbo 28/05/2012
British Airways has painted one of its B747 aircraft with an emblem and message as part of its celebrations to mark the Queen’s Diamond Jubilee — full story »
Hong Kong Airport takes step closer to third runway 28/05/2012
The Airport Authority of Hong Kong has submitted its project profile for a third runway, the start of a two-year Environmental Impact Assessment — full story »
Travelodge adds two Edinburgh properties 28/05/2012
The budget hotel group has opened hotels on Edinburgh’s Queen Street and Princes Street, the latter being a partnership with high street retailer Topshop — full story »
