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Ryanair launches "discretionary charge" competition

Published: 12/03/2009 - Filed under: News »

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Never one to miss a marketing opportunity, Ryanair is offering €1,000 to the passenger who comes up with the best suggestion for the airline’s next “discretionary charge”.

Cashing in on the publicity garnered by Michael O’Leary’s suggestion that the carrier may start to charge for toilet use in-flight, the airline has launched a competition inviting passengers to put forward other potential charges.

The competition is running Europe-wide, and you have until March 30 to forward your most “ingenious, wacky and creative ideas” to competition@ryanair.com.

Ryanair says it has received “a huge number of ancillary revenue suggestions” since O’Leary’s announcement last week, including “charging for toilet paper  - with O’Leary’s face on it”.

Businesstraveller.com is running its own poll to see which Ryanair fee passengers would most like see removed - to take part click here.

For more information visit ryanair.com.

Report by Mark Caswell

COMMENTS » 

airyfairy - 21/03/2009 18:27

Just like overweight baggage is charged,why not over weight people be charged the same - pound for pound.

airyfairy - 22/03/2009 09:15

Why should children of the age of six have the same amount of luggage weight as a aldult ??? - 2okg for aldult so and 10kg for child - anything over is charged.

quietman - 27/04/2009 12:16

Do you know if anyone has actually won the Ryanair "next discretionery charge" competition?

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