News

Miles and More celebrates 20th birthday

8 Mar 2013 by BusinessTraveller

Lufthansa is celebrating the 20th anniversary of its Miles and More loyalty scheme, with a series of offers and giveaways over the next few months.

The carrier has set up a microsite at miles-and-more.com/20, where members can enter a draw this month to win a zero gravity experience for two people at the Kennedy Space Centre in Florida.

Visitors to the site can also benefit from series of monthly offers running until September.

This month the first 20,000 members to register will receive 20 per cent extra miles on all Lufthansa scheduled flights in all classes, from the date of registration until the end of March.

Members will be informed of subsequent promotions at the start of each month, but teaser sections on the microsite show they are likely to include Miles and More credit card offers, and promotions with partners including hotels, shops and cruises.

For more information visit miles-and-more.com/20.

Report by Mark Caswell

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