LATAM has unveiled revamped frequent flyer programmes for its member carriers LAN and TAM, as the group continues to roll out its new brand identity.
LAN’s loyalty scheme will now be known as LATAM Pass, while TAM’s will be known as LATAM Fidelidade.
The tiers of the respective scheme will now also mirror each other, as follows:
- Gold (previously Premium for LAN and Blue for TAM)
- Platinum (previously Premium Silver and Red respectively)
- Black (previously Comodoro and Red Plus)
- Black Signature (previously Black across both programmes)