News

Hyatt unveils a fourth brand

24 Aug 2005 by business traveller

Hyatt Place has been revealed as the name for Global Hyatt Corp's new limited service brand being rolled out after the group's purchase of the AmeriSuites hotel chain in January.

The group is investing more than $150 million on renovation and a marketing campaign for the brand, which will sit alongside its existing three brands – Park, Grand and Regency.

Hyatt is currently building a prototype Hyatt Place which will form the basis of the retrofit of the existing AmeriSuites hotels.

Renovation and repositioning of AmeriSuites hotels is due to start at the end of 2005 and be completed in late 2006.

No specific details have been revealed at this stage, but a spokeswoman said the Hyatt Place hotels would offer luxury limited service suites with kitchens. "Each one will have a restaurant, but there will not be room service," she said.

The 143 AmeriSuites, all in the US, currently have in-room microwaves and refrigerators, high-speed internet access, complimentary hot breakfast daily, fitness centres and pools, business centres and meeting rooms.

Hyatt intends toexpand the brand inside and outside of the US.

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