Hilton has launched a new benefit for members of its HHonors loyalty scheme – exclusive discounts on room rates.
The group says that providing members book directly through its brand websites, mobile app or call centres - or through preferred corporate travel partners and approved travel agents – they will be offered “exclusive room rates not found anywhere else”.
Hilton is promoting the new initiative with a “Stop Clicking Around” ad campaign, which also highlights other benefits of the HHonors scheme (and of booking directly), including earning points, free wifi and the ability to check in and choose rooms from a digital floor plan using the group’s mobile app.
Mark Caswell
