GLH Hotels launches ‘Choose Your Own Room’ service

GLH Hotels has launched a tool allowing guests to choose the exact room the want to stay in before making their reservation. The group says that Choose Your Own Room is the world’s first online booking site that allows this before securing the room - Hilton offers a similar service but not until 0600 the day before a booked stay. The service is available when booking direct with GLH, across fourteen hotels in the group's central London portfolio including Thistle, Guoman Hotels, Amba Hotels and Every Hotels. Choose Your Own Room features include:

• The ability to view, compare and book the specific room that guests want to stay in
• A search facility which allows users to filter results based on location, price, amenities as well as room layout and even floor plan
• Categories including For Families, For Business, On A Budget, With A View and Suite Stays make it easy for people to find exactly what they are looking for
• Guest reviews which are captured for specific rooms, not just the hotel - so users can also check out what other people have said before they book
• An individual host to answer all questions during the booking process

Mike DeNoma, chief executive officer for GLH Hotels said: “We believe this is another step towards hotel owners regaining control of their distribution in an advantaged way. “While the elephants (the big OTAs and big hotel brands) are fighting over the ever more commoditised experience of hotel booking; our learning is that picking the actual room provides an unexpected and exciting benefit for our guests. "Early results have shown that 95 per cent of users rate their experience of Choose Your Own Room 5 out of 5.” glhhotels.com, chooseyourownroom.com Tom Newcombe