You are here: Home »  News » 


News » 

Finnair launches iPad pilot project

Published: 01/11/2010 - Filed under: News »

  • Print
  • Send

Finnair is offering passengers in its Via Lounge and onboard selected flights to Hong Kong the chance to use Apple iPads free of charge, as part of its Rethink Quality project.

The iPads will be available during November to premium passengers using the carrier's Via Lounge in Helsinki, and they will also be handed out on selected flights to Hong Kong.

The devices will be preloaded with content including newspapers, magazines, films, TV series and games, as well as a bespoke Finnair application designed to gather feedback and ideas for product development.

The pilot is part of the carrier’s Rethink Quality project, comprising an online forum “dedicated to exploring the elements that define quality”, including blogs from four  “Quality Hunters” who have been employed by Finnair to travel the globe for a period of two months, “in search of exceptional experiences in the air, at airports and in cities across Asia, Europe and the US”.

The airline also has an active Facebook page with over 30,000 followers. The page has more information on the Quality Hunters, a section for booking flights, and regular updates on its Wall.

For more information visit rethinkquality.finnair.com, facebook.com/finnair.

Report by Mark Caswell

Don’t forget to follow the Business Traveller Facebook page (facebook.com/businesstraveller), for event updates, photos and news from the team. For live Twitter updates from Business Traveller, follow us at twitter.com/btuk.

Read more about...

Bookmark with:

ADD A COMMENT » 

Login details

To add a comment, please enter your email address and password.

Keep me signed in until I sign out

New users

If you are not already registered with us, please enter your email address and chosen password above, and also complete the details below. Your screen name will be displayed on our website.

Your message





TOP SECTIONS »

Why do not you Google Translate to rely on

Why do not you Google Translate to rely on

Just to clarify, the above headline is not a combination of typos on the part of Frank Hartkopf
Read more »

Swiss A320 business class

Swiss A320 business class

Business Traveller travels on the airline's London Heathrow to Zurich service
Read more »

Hotel check: The Kensington hotel

Hotel check: The Kensington hotel

Michelle Harbi reviews the Doyle Collection's central London property
Read more »