News

BA gears up for new ad campaign

14 Sep 2011 by BusinessTraveller

With the new British Airways ad campaign set to premiere on the carrier's facebook page next week, the airline has released a YouTube video looking at BA pilots and aircraft over the last 90 years.

BA's new brand advertising campaign will be available on the carrier's facebook page at facebook.com/britishairways from 1100 GMT on Wednesday September 21.

The airline has posted a teaser trailer for the ad on its facebook page here, and has also posted a four-minute video on YouTube, entitled "British Airways people and planes over the last 90 years".

The video looks at aircraft from BA's predecessors including Aircraft Transport and Travel's de Havilland DH9, Imperial Airways' DH86, and BOAC's VC10.

It also shows former BA pilot Captain John Hutchinson describing Concorde as "a finely tuned, immensely powerful, incredibly responsive thoroughbred", and looks forward to BA's forthcoming B787 and A380 aircraft.

Business Traveller will be attending a preview showing of the new ad campagin on the afternoon of Tuesday September 20, and will report on the event on this site.

Visit ba.com.

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