Dorsett Hospitality International, formerly Kosmopolito Hotels International, stepped out today at leading travel trade show ITB Asia 2012 in Singapore with three brands appealing to different genres of travellers and the promise to serve as the “gateway to Asian-inspired hospitality with a touch of Britain”.
Winnie Chiu, company president and executive director, said: "With the group rebranded as Dorsett Hospitality International, we will continue to focus on offering an Asian experience and culture to discerning travellers looking for quality accommodation at excellent value, complete with the essentials of a great hotel experience.
"Our approach is about being modern and innovative. Our expertise, coupled with our operational efficiency, allows us to provide our guests with true value for money at every level – from a luxurious family vacation to a business trip – and convenient accommodation, during their travels."
Grand Dorsett Labuan Lobby
Grand Dorsett Labuan Deluxe Room
Philip Schaetz, Dorsett International senior vice-president of sales and marketing, told Business Traveller, that existing properties and future projects will fall under a variety of brands, including boutique range d.Collection, a series of character-rich hotels in prime metro locations; Dorsett Hotels & Resorts, comprising the upscale Dorsett Grand hotels and mid-scale Dorsett Hotels, both again in central locations; and the value-led Silka Hotels offering handy, speedy service and attractive room rates.
The blend of Orientalia and colonial vestiges, said Schaetz, acknowledges Dorsett Hospitality's ties to its base Hong Kong, as well as other destinations where it has – or intends to have – a presence, such as Malaysia and Singapore, which were once also British dominions.
Cosmo Hotel Lobby
Cosmo Hotel Hong Kong Green Room
Under the d.Collection will fall Lan Kwai Fong Hotel@Kau Yu Fong, The Mercer, and Cosmo Hotel, Mongkok in Hong Kong; while the Dorsett Grand consists of Dorsett Grand Chengdu (see here) and Grand Dorsett Subang (Malaysia) among others. Dorsett Hotels, which features a more playful, laid-back ambiance, covers Dorsett Kwun Tong, Hong Kong (see here), Dorsett Kuala Lumpur and soon-to-open Dorsett Singapore (see here).
The Silka brand promotes cost-effective deals that provide, among other things, mini bar items at supermarket prices and guest discounts with selected retailers upon showing the card key – and is present in Hong Kong, Silka West Kowloon, Silka Far East in Tsuen Wan and Hong Kong Silka Seaview in Yaumatei and in Malaysia, Silka Johor Bahru and Silka Maytower Hotels and Serviced Residences in its expanding set.
For more details about the company's portfolio, visit www.dorsett.com
Margie T Logarta
