Low-cost carrier Easyjet will fly three times-weekly between London Luton and the Icelandic capital from March next year.
Flights will commence on March 27, 2012, operating on Tuesdays, Thursdays and Sundays, departing London at 0640 and arriving at 0840.
Tickets will go on sale at easyjet.com from November 10, with prices starting from £59 return including taxes and charges.
Icelandair currently offers flights to Reykjavik from London Heathrow, while rival carrier Iceland Express operates flights from London Gatwick.
For more information visit easyjet.com.
Report by Mark Caswell