News

South Korea slows down – sort of

15 Jan 2009 by intern11
An Asian tiger leaps onto the Slow Movement bandwagon. South Korea, through its Korea Tourism Organization (KTO), is promoting the ideal of the “Slow City” to attract more visitors this year. The concept, which originated in Europe where it is known as Citta Slow, upholds a slower paced lifestyle in an effort to counter the trend of globalisation and the modern-day rat race. Proponents discourage modern, mass-produced, homogenised products and instead, embrace culture and traditions. Cities are assessed in six areas before they can be accredited as a Slow City: environmental policy, infrastructure, quality of urban fabric, encouragement of local produce and products, hospitality and community and finally, awareness of the movement itself. Only after passing the criteria can hopefuls use the movement’s logo, an orange snail. Already, five Korean cities have been awarded the title. These are Wando Cheongsando, Damyang Chengpyeong Samjicheon Village, Shinan Jeungdo, Jangheung Yuchi Banwol Village and Jangpyeong Usan Village. No surprises but South Korea’s capital, Seoul, did not make the grade – one of the rules to becoming a slow city is to have a population of less than 50,000. Seoul is home to over 10 million. Other features include preserving traditional handicrafts and cooking methods, as well as protecting unique aspects of the local heritage and practising environmentally friendly agricultural methods. With Korea’s Citta Slow achievements, KTO president Oh Jee-chul wants to step up the momentum. He said: “We (are aiming) to host the world Slow City conference in Korea in 2010.” On the other hand, the KTO will continue to highlight the country’s urban attractions, particularly to its neighbour Japan, emphasising that a weaker won means more value. Medical, incentive and eco travel are other sectors, KTO believes, will appeal to overseas guests. In an effort to be more visitor friendly, the number of foreign language signs, mid-priced accommodation and tourist-oriented restaurants will be increased. For more details, visit www.visitkorea.or.kr or www.slowmovement.com He Ruiming  
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