Etihad Airways has launched a new range of business class amenity kits.
The carrier has teamed up with Luxe City Guides to create six limited edition bags, each containing Scaramouche + Fandango products.
The designs are inspired by six destinations — Abu Dhabi, London, Madrid, Los Angeles, Sydney and Hong Kong — and each comes with a corresponding city guide. More cities and designs are due to follow, Etihad said.
The kit contains facial moisturiser, a honey and shea butter lip balm, a sleep pack containing socks and eyemask, a care pack containing cotton pads and earbuds, a dental pack and earplugs.
Calum Laming, Etihad's vice president of guest experience, said: "The introduction of these kits is not about providing brand names to our business class guests. It is about intelligent design, functionality and providing them with products which are attractive, natural, useful and re-usable."
Last week, Emirates announced it had updated its amenity bags for its first and business class passengers (see news, October 15).
Graham Smith
