Etihad teams up with Swarovski
Originally published on www.businesstravellerme.com 08/05/2011 - Filed under: News »
Etihad Airways has introduced new amenity kits for male and female passengers travelling in first class.
Initially they are available on flights between Abu Dhabi and London, Paris, Geneva, Sydney and Melbourne, before being rolled out across the airline's first class long-haul network in the coming weeks.
The new kits include a black cosmetic purse detailed with exclusive crystals by Swarovski and products from luxury brand La Prairie such as moisturiser, hand cream and lip balm for women, and black leather cufflink box with amenities such as a shaving kit with Schick Xtreme 3 razor and shaving cream for men.
Other items include toothbrush and toothpaste, ear plugs, socks and eyeshades.
Lee Shave, Etihad Airways’ Vice President Product and Services, said in its research, it found that very few airlines are developing product suited to female travellers.
For more information, visit etihadairways.com
Report by Dominic Ellis
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