Egypt wrestles with capacity slump
Originally published on www.businesstravellerme.com 30/03/2011 - Filed under: News »
Egypt is appealing to travellers to return to the country after its hotel occupancy has plummeted to 25 per cent since the January 25 revolution.
While visitor numbers were hovering at a healthy 85 per cent before January, the protests have led to a universal slump in travel, particularly from Russian (2.8m visitors), UK (1.5 million) and German (1.3 million) core markets.
"We need support in convincing Europeans to come back to Cairo," said Egypt ambassador HE Tamer Mansour, speaking at the Gulf Incentive Business Travel and Meetings Exhibition in Abu Dhabi. "Of course it's a big burden on the ETA but we are looking for everyone's support as Egypt makes the change to democracy."
In an attempt to revive bookings ahead of its high season starting on June 1, the Egypt Tourist Authority (ETA) is about to launch a campaign targetting Arab travellers, focusing on leisure and entertainment.
MICE only accounts for 2 per cent of Egypt's travel market, but it is a sector the ETA is targeting for growth in the next four years.
For more information visit Egypt Tourist Authority
Report by Dominic Ellis
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