You are here: Home »  News » 


News » 

Egypt wrestles with capacity slump

Originally published on www.businesstravellerme.com 30/03/2011 - Filed under: News »

  • Print
  • Send

Egypt is appealing to travellers to return to the country after its hotel occupancy has plummeted to 25 per cent since the January 25 revolution.

While visitor numbers were hovering at a healthy 85 per cent before January, the protests have led to a universal slump in travel, particularly from Russian (2.8m visitors), UK (1.5 million) and German (1.3 million) core markets.

"We need support in convincing Europeans to come back to Cairo," said Egypt ambassador HE Tamer Mansour, speaking at the Gulf Incentive Business Travel and Meetings Exhibition in Abu Dhabi. "Of course it's a big burden on the ETA but we are looking for everyone's support as Egypt makes the change to democracy."

In an attempt to revive bookings ahead of its high season starting on June 1, the Egypt Tourist Authority (ETA) is about to launch a campaign targetting Arab travellers, focusing on leisure and entertainment.

MICE only accounts for 2 per cent of Egypt's travel market, but it is a sector the ETA is targeting for growth in the next four years.

For more information visit Egypt Tourist Authority

Report by Dominic Ellis

Read more about...

Bookmark with:

ADD A COMMENT » 

Login details

To add a comment, please enter your email address and password.

Keep me signed in until I sign out

New users

If you are not already registered with us, please enter your email address and chosen password above, and also complete the details below. Your screen name will be displayed on our website.

Your message





TOP SECTIONS »

Restaurant check: Roka Aldwych

Restaurant check: Roka Aldwych

Business Traveller reviews the fourth Roka restaurant to open in London
Read more »

British Airways A380: What you need to know

British Airways A380: What you need to know

The national airline has eight superjumbos in its fleet with another four on order and due to be delivered by 2016
Read more »

The growth in self-booking apps

The growth in self-booking apps

Putting your questions to corporate arrangers. This month — Will self-booking apps spell the end of the travel manager?
Read more »