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Swiss unveils new logo and tagline
25/08/11 | Comment

Oh Dear! Memories of the disastrous BA tail-fin re-branding under Ayling! I can't think that any market research identified the old logo as anything other than good. The lesson is: if it works, don't try to fix it....

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Sideways seating on aircraft is child's play
15/10/09 | Comment

It seems to me very reminiscent of the interior of a Chinook - just remove the tables and add khaki!

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