The name “Germanwings” will disappear from the autumn

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This topic has 5 replies, 4 voices, and was last updated 29 Apr 2015
at 07:38 by IanFromHKG.

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28 Apr 2015
at 14:03

#535876

AMcWhirter
Participant

It was expected and it has now been confirmed.

http://www.businesstraveller.com/news/101615/germanwings-name-to-be-retired

The name of “Germanwings” will be removed from advertising and from booking systems with effect from this autumn.

It will be replaced by Eurowings which is the name Lufthansa will use for its new short- and long-haul budget subsidiary.

For example, if you book LHR-HAM in October you will be presented with the “4U” flight code. But by November that is replaced by “EW.”

The new carrier will open its first base outside Germany in Vienna in the autumn, as we reported on February 19.

http://www.businesstraveller.com/news/101381/new-eurowings-to-open-base-in-vienna

28 Apr 2015
at 14:03

#535877

IanFromHKG
Participant

Oh dear… Since the word “wings” appears, I believe, in no language other than English, I assume the name is supposed to appeal to the English speaker. No doubt lots of expensive research went into the new name. But the code? EW! My thoughts, precisely…

28 Apr 2015
at 16:13

#535878

Carajillo2Sugar
Participant

It’s probably as simple as the word ‘Euro’ suggesting something much more inclusive than the word ‘German’.

28 Apr 2015
at 16:48

#535879

travelsforfun
Participant

Actually, Eurowings was a well-established brand in the German market (they do have a penchant for their english phrases!) – previously an independent operator which gradually came under Lufthansa’s control.

I never understood why they created the Germanwings brand when they had a perfectly good alternative in Eurowings which already had some brand recognition – and was much better suited for positioning as a pan-European rather than a purely German value carrier.

28 Apr 2015
at 16:56

#535880

IanFromHKG
Participant

I was clearly being far too subtle!! My concern was the airline code. As in
EWwwwwww

29 Apr 2015
at 07:38

#535881
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The name “Germanwings” will disappear from the autumn

Should adult-only zones be introduced on aircraft?