Not Just Any Hotels – These Are MHRS Hotels: Marriott Launches Autograph

http://www.marriott.com/news/detail.mi?marrArticle=464203

Marriott International, Inc. (MAR: NYSE) launched today [11 November 2009] The Autograph Collection, a new brand within the company’s global portfolio comprised of upper upscale and luxury, independent, hotels with distinctive personalities in major cities and desired destinations worldwide.

“The Autograph Collection will take the innovative approach of grouping these iconic hotels according to the unique experience that guests are seeking whether it’s a resort, historic hotel, boutique arts, or urban edge hotel in a dynamic gateway city,“ said Don Semmler, executive vice president of brand management for Marriott International. “Each hotel will be highly unique and distinct with its own identity, appealing to a growing segment of our customers who are looking for an experience that an independent hotel can deliver.”