KLM Digital Magazine “iFly”
Back to Forum- This topic has 14 replies, 9 voices, and was last updated 5 Jun 2014
at 12:12 by BigDog..
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VertrekParticipantIf you compare KLM’s iFly digital magazine and BA Executive Club digital magazine, you can clearly see how rubbish is BA digital magazine to the point that BAEC Mags is just a waste of internet allowance.
Enjoy,
MD23 Apr 2012
at 19:05
ChrisBuda82ParticipantCan you get it as a Ipad app? Looks good mag, all the BA mags are rubbish.
23 Apr 2012
at 20:07
ChrisBuda82ParticipantRichHI1 its not a stupid idea the other not hip like us:)
23 Apr 2012
at 20:45
VertrekParticipantChris,
I read it on my iPad. 🙂
RichHI1,
KLM’s inflight magazine is Holland Herald,
I think iFly magazine is only for FlyingBlue members who enrolled via KLM website and those who subscribed, I guess. 🙂
At first I didn’t’ expect it to be this good, but today I read this edition while having my evening tea and find it very relaxing and just realised it that it actually a free digital airline magazine! Love the high quality pictures and video, as well as the “rich experiences” article and it shows that they actually invest on it.I also looked through the previous editions under “options” and found this article to be very interesting, for those who are into photography.
“Light In The Dark” –> http://tinyurl.com/bpbbr32
enjoy 🙂23 Apr 2012
at 20:55
VertrekParticipantChris,
I am not sure, but I don’t think they have the apps yet, but if you subscribe to it, they send it to your email and the link will open it in Tablets’ format. 🙂
Rich,
I agree with you that digital magazine (Digizine) can be very interactive and entertaining and I think it is still under-utilised, perhaps the majority prefer classic paper magazine instead of digizine, but changes always require time and I am sure as time progress, the “classic” magazine will ceased to exist, especially, more and more people now turn to tablet, not to mention kindle, the transformation has already started. 🙂
MD
23 Apr 2012
at 21:54
LuganoPirateParticipantSeems its not available on the iPad due to lack of flash. Shame. Anyway I’m seriously thinking of getting the new Samsung Tablet rather than the iPad 3 so it will work on that.
I’ve always liked KLM’s magazine as well as their corporate image and colours. Just don’t like the airline.
24 Apr 2012
at 05:54
Tom OtleyKeymasterRelated (at a tangent) to this, but a good article on how KLM excels at social media here
thought it might make interesting reading.
Tom
2 May 2014
at 07:40
SimonS1ParticipantIndeed Tom. Impressive.
Meanwhile one disgruntled customer was so annoyed he bought a ‘promoted tweet’ to complain about BA.
http://mashable.com/2013/09/02/man-promoted-tweet-british-airways/
2 May 2014
at 08:02
Colincopier12345ParticipantIt is impressive. I am all for the digital magazines and like BA as a company.
Another great company and digital magazine I came across is this: OEM
5 Jun 2014
at 11:25
BigDog.ParticipantGiven how quickly tweets can go viral, it is a wise move by KLM.
Initially methinks high profile customer centric companies initially used e-media for marketing their message. Historically unless a newspaper/TV picked up the story, seldom did complaints or service issues become widely known.
Now with facebook, twitter (inc promoted tweets) etc it is easy to share both positive and negative experiences with a potential audience of millions.
One now has recourse when a big company behaves badly, take photographs and upload real time so evidence of slop meals, duct-tape fixes, crash incidents is widely shared making it difficult to cover up or spin. A particularly egregious misstep by a call-centre employee – or, for that matter, an exceptional display of customer service – has the potential to quickly go viral on social networks, bringing good or bad publicity to companies overnight.
Good that KLM is actively positively responding to this technology.
Some of the most notable viral comments… the critical
United breaks guitars is a classic……
https://www.youtube.com/watch?v=5YGc4zOqozo
http://travel.aol.co.uk/2014/05/03/ryanair-passenger-complaint-letter-goes-viral/
and the highly satisfied
http://www.forbes.com/2009/10/30/simon-cooper-ritz-leadership-ceonetwork-hotels.html
5 Jun 2014
at 11:58 -
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