excessbaggage - 14/04/2011 08:48 GMT
According to this article BA is preparing a "root and branch overhaul" of its branding this autumn:
BA to rebrand?
Posts
DisgustedofSwieqi - 14/04/2011 08:55 GMT
IMHO pretty pointless re-branding until the IR is resolved or the new brand may be tainted.
Hippocampus - 14/04/2011 09:01 GMT
From the substance of the article it is a relaunch of brand based marketing rather than rebranding the airline (which in my view would be unnecessary).
yamyam_flyer - 14/04/2011 14:16 GMT
How about rebranding as London Airways rather than British Airways to reflect the only part of this country they actually serve?
jamesa0330 - 14/04/2011 14:29 GMT
Sounds exciting! Thanks for the heads up
Such an initiative just may entice me back (hoping they re-evaluate some of their excessive charges though!).
Safe and quiet flights to all!
