Compared to many, if not most, of the contributors here I am not a great traveller, clocking up maybe only 10 or 12 flights a year. However, I read these forums with great interest although I don't always feel qualified to make an addition to them. A puzzle that comes to my mind is:- why is it that, even after some bad experiences, I always return to BA, checking their schedules and routes before others. I have had some excellent LH and KL flights, both F and J class. Recently on a IAD/LHR BA777 both 2A and 3A were broken making a move necessary (fortunately only 5 pax in F). Earlier in the year I chose 2newclubworld seats instead of 1 First so my wife could fly with me and met the hot and cold cabin crew - one who couldn't be bothered whilst the other seemingly making up for her by being overly attentive. Maybe I am lucky in as much as my "other carriers" flights have all been very good but, even so I return to the right hand end of T5 feeling comfortable and that I'll be thoroughly looked after. Somehow the feeling is that if it's BA it will be fine. Can't quite put my finger on it. Anyone else feel the same?

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Perhaps its a feeling of comfort, a bit like an old blanket or a toy that one sucks at night (when was child of course) or a comfy pair of slippers! For me its the product and I am happy , in the main, with what I get. There is also the loyalty rewards which is easy to understand and easy to use (most of the time). Certainly my wife and I would probably not have had so many holidays further a field as we have had it not been for BAmiles and 2 for 1 amex vouchers.

From my wife's perspective, she just does not want to go on airlines run by foreign companies. The suggestion of going to say Spain with Iberia is met with a frown. I did manage to get her on Qantas and Air New Zealand and they are now "fit for purpose"

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For me its something thats 'greater than the sum of its parts'. You can pick a hole in pretty much any of the elements, and compare something unfavourably to a competitor's version. There is the cultural affinity too.

The reason this forum is so BA focused is because many feel the same, but also want it to be outstanding in all areas. Nothing wrong with that. But is it realistic?

I've just completed a return journey domestically with US Airways. I'd love to post some comments about it (utterly rude and disinterested gate staff, unfriendly lounge staff, tea in styrofoam cups (In 1st class!!!), shambolic transfer assistance) but would any readers care? With BA you get the occasionally member of staff who's bit off (but anyone can have a bad day - except me obviously) - with US AIrways, I must have interacted directly with 10 different people, and not one of them came over as interested or engaged.

It certainly reminded me how lucky we are in the UK to have such a good choice of quality carriers.

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Simon79,

You are spot on! While I am based in Sweden I still think our European airlines including BA is superior to any US airline. I also agree that US Airways is the armpit of air travel in the US of A. I have been in their "First" cabin about five times in the last three years and it is utter rubbish.... They make UA and CO look like best-in-class worldwide in comparison.

For me, BA, LX, and LH Italia have the best value for money with their in-expensive business/club offering of €350-500 just about anywhere in Europe ex.ARN.

There was an interesting post in this forum earlier this week regarding "air-rage" and passenger behaviour. In my 12 years as a frequent traveller (average 20 returns a year) I can count on one hand the times staff (onboard or ground) have been either rude or completely disinterested. The incidents have been down to poor command of language or someone perhaps having a bad day (or life). I for one, am always polite, courteous to staff and it is reciprocal in 99% of cases on all airlines excluding the above-mentioned US Airways and perhaps TK. I tend to find the BA staff very approachable... However, I am not the best judge on scale down of services on board as I tend to only fly BA ARN-LHR return.

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simon79 I understand what you mean about the cultural affinity too, although I didn't actually think about that side of it until you mentioned it. Stupid, I know, as it's probably one of the most important factors. There is also the question of your fellow passengers. I don't want to make assumptions here but I do feel strangely more at ease with the passengers I encounter on a BA flight than perhaps the LH ones, and yes I do speak their language too.

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Actually I love LH too, and AA and CO for that matter. Its the people that make the difference. But its the thing thats most difficult to get consistently right. If it becomes too enforced and formulaic then its not real or genuine.

Ultimately you want to feel you're being taken care of.

"We'll take good care of you"...Now there is a strap line.

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As I reached the top of the steps as a boarded at JER for LGW, I was met with a friendly smile and a "Hello Sir" on checking my boarding pass it was "Thank you Mr Tarrant welcome back on board" the greeting is just as important as the service. Excellent cabin crew out and back in Club Europe today.

As GoonerLondon says the consistancy in getting it right is difficult, the crew today were genuine in thier appoach. Yes they took good care of me today.

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NTarrant, you are perfectly right. The initial greeting, the use of your name and the welcome smile makes the whole flight so much better. As GoonerLondon says, it is very difficult to get right consistently, but you always tend to feel that on BA it is genuine. Isn't this coming down to the point that it is the crew that makes the biggest difference to any flight? Broken seat mechanisms, poor food, they can always happen, but how it is dealt with tempers your response and your future feelings for the particular airline. I should hate this present dispute to mar the passenger /crew relationship which I have experienced generally.

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A decent cup of tea goes a long way to making me want to stick with BA.

Other airlines just don't get it.

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Interesting string of messages, I was totally committed to BA having been a super commuter between BRU and LHR/LGW for 5 years. I was able to choose my carrier when on business and always picked BA (when you have the choice of SABENA and its successors in all its guises, Air France etc - BA is the only choice.) After spending a week in CAI to get back on a BA aircraft was like coming home. I have tried our colonial cousins from across the pond but they have no sense of service - and please that phrase 'have a nice day' urggggghh and dont start me on with the 'can i get' from fellow passenges. However my partner and I have discovered the delights of QR and as all our travel is now for pleasure we tend to fly to QR destination always in F or J class.

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As always I read the Forum comments with great interest, nodding, muttering and grunting agreement or disbelief as appropriate. But it was VintageKrug's comment about the decent cup of tea which struck a chord strong enough to get me to the keyboard. We travel United a lot (very good for frequent flyer mileage), but oh the apology for tea! I look at it in disbelief (even on a recent First Class trip): tepid, scummy and frankly not tea as we know it. As I don't drink coffee this is a tough call.

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I hope BA are reading this thread - both management AND cabin crew.

There is unbelievable customer loyalty for BA from its regular flyers - even other airlines know it, and it is one of BA's main assets (as I have said before on other posts). It has been hard won over the years, and by and large is well deserved. And it would be catastrophic to put it at risk, not least because once gone it may not be very easy to recreate.

For myself, I agree with nearly all the comments above, especially VK's mention of tea! But if I was to name one thing above all others, it is when I am in some godforsaken airport at the end of a long trip, and there is something very important about seeing the BA plane waiting to take me home....

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Clarkson had a good take on it:

"Unfortunately, it’s hard to find fault with something you love. And, strangely, one of the things I’ve loved most of all over the years is club class on British Airways. I love the way that when you’ve finished working in some godforsaken Third World fleapit you’re welcomed on board by a homosexual in grey flannel trousers and you think: “Aaaah. We haven’t even taken off but I’m home already.”

"I love their scones and clotted cream. I love the way they have back-up planes for when yours goes wrong. And I love the calmness of their pilots, all of whom have abbreviated Christian names and reassuring three-syllable surnames. “Welcome on board, ladies and gentlemen. Mike Richardson here on the flight deck . . .”

"Oh, they’ve done their best over the years to shoo me away, ditching the elegant grey and blue livery in favour of that terrible pre-Tony multiworld design on the tailfins, and then by buying the tedious and slothful 777 to replace the brilliant jumbos.

Even when I stopped flying quite so much and they demoted me from a card that entitled me to sit on the captain’s lap to a card that didn’t even get me into the economy class bogs, I still stayed loyal. And what happened when they ditched Concorde? Did I work myself into a frenzy of righteous indignation. Did I rant and rave? No. I blamed the French. "

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Actually, VK, I think we can blame the French for a lot more than the demise of Concorde. I normally do.

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Ah les français. Clarkson is pretty hilarious - thank you for the quotation - and I can't legally comment further as a Canadian. Maudit anglais !

This is a thread that raises a question or two for me, in what percentage of the posters here are Brits? I'm an American who immigrated to Canada and now gets to fly too much (pardon my use of the three-lettered curse word "get" there), and I feel the same about Air Canada as many of you seem to about British Airways.

Which is to say, "O Air Canada, O my dear Air Canada, sucky and expensive you may be, but you're all mine, baby." Yes, I'm really looking forward to the moment I see the Air Canada livery at the gate in Hong Kong, on my way home for a week.

And I have the same reaction to US domestic flying as everyone here does, it's awful and to be avoided whenever possible. I would like to add Air India to the list of 'worst ever' though only from one experience in C class.

About US Airways specifically, I've just finished William Langeweiche's as-usual brilliant book on the US1549 crash landing on the Hudson, _Fly by Wire_. In it he quotes the co-pilot as saying "No one likes working for the company" and goes on to write about life as an airline employee and the daily humiliations thereof. Worth a reminder about their lives, though we may be paying. And if all else fails I find 'sunshine up the bum' to be a useful approach for the unpleasant attendants.

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Looks like the BBC read these posts too:- There is no doubt that there is an intangible warm feeling for many customers in boarding an aircraft representing elements of their own national culture and possibly with the national flag on the tail.

British Airways has managed to successfully capitalise on these feelings and to do so profitably until the global financial problems of the last two years. However there is no place for sentiment, the ultra-lean and non-nationalistically aligned low cost carriers have brought a new reality to the marketplace. They have shown that a multiplicity of customers is happy to use them.

There isn't room for all the flag carriers that still exist and those that survive will have to find the right blend of empathetic imagery combined with a hardnosed focus on efficiency and profitability. BBC News magazine quote.

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I've just been sent a survey on behalf of BA which asks more or less the same question.

For me there are two reasons why I fly BA - the main reason is that I like the product - Heathrow is convenient, I like the separate business class cabin on European routes, the lounges are nice, the flight frequency is good and so on and so on.

There is also a softer brand identity thing - I like the friendly, professional English service, I feel as if safety is a priority and I feel as if I will be looked after as a customer.

But I wouldn't fly with them at any price - buying any product you evaluate what you get for your money. I've just done a flight from SIN to LHR on SQ in business class and I have to say I would not pay extra to fly BA on this route - so now BA have got to be cheaper than their competitor and that is where the problems start.

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For me it's simple - benefits.

I am based near heathrow and travel a lot throughout the world (US, Asia and eastern Europe are my main destinations). With heathrow as my local airport, BA flys to everywhere I need to go to and, in the vast majority, directly. So I can travel the world and collect miles.

If I were not to use BA, I'd have to have mileage programmes with, pretty much, every other programme out there. As a result, I would not have Gold (or even silver) on any of them, and my individual points would probably take me to nowhere inparicular. With one carrier, it's all accumulated andd the potential benefits arrive sooner.

that said, having flown on most US-based airlines, a number of eastern European ones and some far eastern ones - BA is damn good. you can do a hell of a lot worse than having BA as your gateway to the rest of the world (just try American or Aeroflot)

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Thanks but no thanks Sunshine, if they were the only two alternatives I think I'd take a bus :)

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Lloydah

In old days, BOAC known in Gulf as 'better on camel. This unfair and not true.

What is name for BA?

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Taking a bus always seems to happen at Terminal 5.

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I think several people would be thinking "Bloody Awful". Depends whether your flight is cancelled or not. As for the bus at T5, it's the downside of the whole journey for me.

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Being crew for BA, I am very happy to hear that we make you feel welcome onboard. I, personally appreciate, as I am sure my colleagues do, your kind words, and look forward to welcoming you onboard soon.

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Well, taking a bus certainly does not "always happen" at T5.

With something of the order of 45 jetway gates, the obove statement is simply impossible.

There are a few bussed gates, and of course once T5C opens very soon, the limited number of flights requiring buses will diminish even further. T5D would eliminate the problem altogether.

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I love BAs inflight service in F and J. However in reply to VintageKrug, who I usually agree with, everytime last year I flew to JFK we were bussed to and from the 747/777. After an overnight flight from the US the sight of a bus at some remote part of a wet airport is not the greatest welcome home. Less mobile passengers have real difficuly with negotiating a 747 staircase.

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It certainly happens, and must be annoying when it does. But BA now has more gates than was the case at T1/2/4 in the old days.

BAA is responsible for adequate provision of gates and has failed to provide adequate capacity.

I have been lucky with bussing, only having two flights over the past year which have required one.

I do think BA should do more to segregate its F pax when bussing is required.

Lufthansa does this perfectly with chauffered transfers to the aircraft. I do not think this is possibly with the volume of BA F pax, but a "nicer" bus should not be too hard to manage for those who turn up in good time, perhaps to a central F embarkation point.

Perhaps some of the money saved from the planned cost reductions elsewhere could be used to refurbish some of the (almost) brand new eco-friendly bus fleet once T5C opens and fewer buses are needed.

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I was about to ask that, VK. I thought BAA was responsible for the bussing rather than BA, but, of course, most passengers just equate the one with the other and the blame gets shouldered by the airline. It's true about LH. They manage rather well, at least that's been my experience. Series 7 door to door. Certainly agree about some sort of better transfer for f pax. at T5 when it's necessary.

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I think a dedicated, carpeted bus, with decent comfy seating and access directly to the front steps of the plane with no queueing at the top should be manageable for F pax.

BA could even use the Royal Suite on T5 South for boarding all bussed F flights from the Concorde Room as it has been rendered useless due to security concerns (too close to the road).

Well worth suggesting in feedback forms etc. IMHO as this is a reasonable and achievable service change.

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In Dubai when buses are used to get to BA flights, F and J passengers travel on a different bus, albeit the same type of bus.

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