Budget hotel chain Travelodge has announced plans to open 20 properties this year, as well as expanding its SuperRoom concept by a further 400 rooms.
The new openings include the 395-room London City Travelodge on Middlesex Street close to the Gherkin, which is scheduled to open this summer and will be the group’s largest ever new-build hotel.
Other new properties will be located in Acton, Bromley, Bury St Edmunds, Chester Windsor House, Chippenham, Dagenham, Dover, Gainsborough, Glasgow, Gravesend, Lincoln, Redruth, Solihull, Stirling, Swindon, Telford, Walsall, Welwyn Garden City and York.
Travelodge launched its SuperRooms offering last year, which it describes as a “premium economy concept”, with rooms being located on quieter “business floors” and costing around £15-£20 more.
Features include upgraded interiors, extra plug sockets, USB ports, mood lighting, a desk with swivel chair and reading lamp, an armchair, Lavazza coffee machines and a complimentary Kit Kat.
The SuperRoom concept is currently available across 17 hotels and 1,000 rooms, and will now be expanded to a further seven properties and 400 rooms.
The group says that investment in the brand has seen a rise in corporate and SME business customers, with business customers now representing a higher proportion of overall sales than leisure customers.
Commenting on the news Travelodge’s CEO Peter Gowers said:
“Much of our recent success has been driven by our investment in quality and growing appeal to business customers. Our new hotels increasingly serve business locations and more and more customers are choosing our new SuperRooms.
“The opening of our largest ever new build hotel this year, in the financial district of the city of London, shows just how far Travelodge has travelled since we opened our first 20-room hotel by the side of the A38 in 1985.”
