Founded
Langham Hospitality Group traces its origins back more than a century to 1865, with the opening of The Langham, London. While the iconic property still operates, Langham is now headquartered in Hong Kong as the hospitality arm of Great Eagle Holdings.
Brands
There are two main brands in the Langham portfolio. The first includes those that operate under the Langham Hotels and Resorts brand – typically under “The Langham” or “Langham Place” monikers.
The second, newer, brand is Cordis, which came into being in 2015 with the rebranding of the company’s Langham Place Mongkok, Hong Kong hotel. Compared to the group’s flagship brand, Cordis is more specifically focused on business travellers and while it is not quite as luxury as its counterpart, it is certainly still high end.
Langham Hospitality Group also manages two Eaton brand hotels – in Washington DC and Hong Kong – and the Chelsea hotel in Toronto.
Portfolio
Langham’s portfolio currently comprises 20 hotels across its Langham Hotels and Resorts and Cordis brands, along with its Eaton and Chelsea hotels.
Key markets
Asia-Pacific is the group’s primary region, with Greater China encompassing 11 of its currently open properties and numerous more in the pipeline. North America, however, is also a notable market for the company, with four US properties already open, and the Middle East – though currently having no operating hotels – is set to get three in 2020.
Loyalty programme
There are two main loyalty schemes under the Langham Hospitality Group Umbrella – 1865 and Langham Supper Club.
The former covers the main status-earning side of the business, with four tiers ascending from Explorer to Gateway, Voyager and Destiny. Gateway members get three stays, or nine room nights, per calendar year, while Voyager members get five stays, or 15 room nights, per year. The highest Destiny tier, meanwhile, is by invitation only.
Members receive complimentary in-room wifi, press reader access, express check-in and check-out, and late check-out services, as well as miles accrual to a preferred frequent-flyer programme (details of miles accrual for each airline’s frequent-flyer programme can be viewed here).
Langham Supper Club, meanwhile, features discount offerings on F&B, entertainment, spa treatments and hotel stays.
Future plans
Langham’s development pipeline is expansive, with some 30 projects across the globe currently in a confirmed or in-development stage.
Among these are conversions of properties previously under the flagship Langham Hotels and Resorts brand to new Cordis properties, much like the group’s initial Cordis hotel in Hong Kong. In Asia-Pacific, this notably includes the new Cordis, Auckland – formerly The Langham Auckland – that is set to open its doors on November 1 this year.
The brand is also going to make its Indonesia debut in 2018 with a new Bali hotel, along with getting its second and third mainland Chinese hotels in 2019 (following the opening of the Cordis, Shanghai, Hongqiao earlier this year in May). These will be located in Shanghai’s East Bund area and Hangzhou, a city located near Shanghai.
Despite these developments in the new Cordis brand, though, the majority of Langham’s development pipeline involves its flagship brand. So far about a dozen of these have been officially announced, including seven in Asia-Pacific, three in the Middle East and two in the US, all of which are scheduled to open their doors between 2018 and 2021.
While many of these are in mainland China – Chongqing, Changsha, Hefei and Dalian – others will mark country debuts in Asia-Pacific. Indonesia will be getting its first hotel in the form of The Langham, Jakarta in 2019 followed soon after by Langham Place, Pandava Beach, Bali in 2020, while Cambodia and Japan will get their first Langham-brand properties in 2019 and 2021, respectively.
What is perhaps most notable, however, is that Europe – the home of the first ever Langham hotel – currently doesn’t have any new confirmed Langham- or Cordis-brand hotels in the pipeline.
