Qantas has launched a new series of business class amenity kits designed by Australian artists, photographers and “digital influencers”.
The Qantas Curates range launches on May 1 with two male and female-designed kits, and will feature a total of 16 different designs over the following months.
The first female kit (pictured above) in the series will feature Bubblegum Dystopia by Jacob Leary, while the first male bag (pictured below) will depict No Queen Blues/Unwind by Liam Snootle.
Qantas says it has worked with “professional Australian contemporary art curators to select artworks from 16 Australians specialising in a variety of different styles including pop culture, photography, fine art, abstract landscape, Indigenous art and textile design”.
The carrier said that the aim of the initiative was to grow awareness of contemporary Australian art, at the same time as giving travellers “a collectible piece” to take home.
Commenting on the series Qantas Group Executive Brand, Marketing and Corporate Affairs Olivia Wirth said:
“Along with inflight pyjamas, we know amenity kits are an important part of the international Business class experience. Customers love the functionality of our kits and many use them after their flight as make-up bags, an evening clutch or to carry their mobile phones. So, the exposure is broad.”
Other artworks which will feature in the series include Fairy Bread by Billie Justice Thomson, and 7,000 Ironbarks by Fred Fowler (pictured below).
