Taxi app Hailo has relaunched its London operations under the Daimler-owned Mytaxi branding, following the merger last year which created Europe’s largest e-hail company.
Travellers in the capital can now order a licensed black cab using the Mytaxi app, which is available for Apple and Android devices.
Existing Hailo users can migrate their account over – Mytaxi says that “With just a couple of taps, they are directed via a personalised link from the Hailo app, through their respective app store to download mytaxi so that when they open mytaxi there is no need to register, login or add any of their account details, such as payment cards”.
The Hailo app currently still works, but will be “retired” in the coming weeks – the brand is also in the process of migrating over to Mytaxi in its other markets including Ireland and Spain. Business account users in London will see their account migrated over in April.
Note also that existing Hailo users who had previously registered their details to earn Avios (with the BA Executive Club in the UK, and Iberia Plus in Spain), will continue to earn these points when their accounts are migrated over to Mytaxi.
Brand new Mytaxi users currently don’t have this option, but it will be added in due course. In Germany, Mytaxi users can benefit from a partnership with the Miles and More programme.
Hailo users will find new features on the Mytaxi app, including the ability to “favourite” a driver to make it more likely they will pick you up again in the future, and a “share location” option to to let friends and family know your whereabouts and estimated time of arrival. Users can now also pre-book trips up to 15 minutes in advance.
Commenting on the rebranding Andy Jones, Mytaxi’s general manager for the UK, said:
“We’re thrilled that, following a lot of hard work over the last few months to migrate drivers and passengers across from the Hailo app, Mytaxi has now officially launched in London.
“The result, the latest technology matched with the best in taxi driver expertise, will provide Londoners with a black cab with just one tap”.
