Australian carrier Qantas has launched a new app offering customers an interactive virtual reality (VR) experience of some of its Australian destinations.
Comprising immersive videos that can be accessed prior to travelling to the destinations – including never-before-seen aerial footage of the Uluru and Kata Tjuta rock formations in Australia’s Northern Territory – the Qantas VR app is designed to offer a travellers a preview of what the country has to offer. Customers are also able to book tickets to featured destinations directly through the app.
Available for iPhone, Android, Samsung Gear VR, Oculus Rift and HTC Vive devices, the Qantas app features two modes including a split-screen for use with a compatible headset or Google Cardboard device, and a 2D landscape for viewing on a smartphone.
“Our aim with the new virtual reality app is to connect with travellers by showcasing parts of Australia they may not be familiar with,” said Olivia Wirth, executive brand, marketing, corporate affairs for Qantas Group.
“Customers loved our trial of VR headsets last year, but we wanted to take it to another level and make it more accessible. Anyone with an iPhone or Android phone can take a virtual tour of Kakadu National Park, for instance, then book a flight directly from the app and see it in person.” Qantas previously trialled a VR experience offering customers the ability to explore its first class cabin and lounges using a Samsung Gear headset.
A total of 13 videos featuring Uluru, Alice Springs, Ormiston Gorge, Hamilton Island and Sydney Harbour are currently available on the app, with additional content set to be introduced in coming weeks.
