Jet Airways to rebrand low-cost carriers as JetKonnect
Jet Airways has announced it will consolidate its two low-cost subsidiary brands – JetLite and Jet Airways Konnect – under a single JetKonnect umbrella to simplify its products within the no-frills market sector, effective March 25.
JetKonnect will operate the various domestic routes operated by both JetLite and Jet Airways Konnect, bringing together the two all-economy carriers. To achieve consistency, all aircraft will be painted with JetKonnect liveries over time, cabin crew will don the same uniform as the full-service Jet Airways, a singular website will be launched and the JetKonnect logo alongside the Jet Airways logo will feature on all check-in counters at airports.
Eventually, certain routes operated by JetKonnect will feature premier services, deviating away from the all-economy model, although a timeline for this has not been announced.
Sudheer Raghavan, chief commercial officer at Jet Airways, said: “The decision was made to streamline our product portfolio and offer our guests a single superior in-flight product in the full service and low fare categories respectively.”
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