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Jet Airways to rebrand low-cost carriers as JetKonnect

Originally published on www.businesstraveller.asia 20/03/2012 - Filed under: News »

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Jet Airways has announced it will consolidate its two low-cost subsidiary brands – JetLite and Jet Airways Konnect – under a single JetKonnect umbrella to simplify its products within the no-frills market sector, effective March 25. 

JetKonnect will operate the various domestic routes operated by both JetLite and Jet Airways Konnect, bringing together the two all-economy carriers. To achieve consistency, all aircraft will be painted with JetKonnect liveries over time, cabin crew will don the same uniform as the full-service Jet Airways, a singular website will be launched and the JetKonnect logo alongside the Jet Airways logo will feature on all check-in counters at airports.

Eventually, certain routes operated by JetKonnect will feature premier services, deviating away from the all-economy model, although a timeline for this has not been announced.

Sudheer Raghavan, chief commercial officer at Jet Airways, said: “The decision was made to streamline our product portfolio and offer our guests a single superior in-flight product in the full service and low fare categories respectively.”

For more information, visit www.jetairways.com and from March 26, the rebranded JetKonnect website (www.jetkonnect.com) is scheduled to go live.

Alisha Haridasani

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