Air India to launch low-cost domestic carrier
Originally published on www.businesstraveller.asia 15/07/2009 - Filed under: News » News » News Archive »
Air India has decided to turn its Air India Express subsidiary into a domestic budget airline from September.
Currently flights under the existing brand of Air India Express fly internationally.
Air India has been the only major Indian full-service airline without a low-cost unit. Jet and Kingfisher both have low-cost carriers within their stables.
The move will mean a major overhaul of Air India’s online booking engine, which is recognised as a key component of any low-cost strategy. Changes are also expected to Air India’s frequent flyer programme.
For further details see www.airindia.com
Kenny Coyle
Read more about...
Bookmark with:
ADD A COMMENT »
SIA upgrades Singapore-Sydney flights 04/01/2010
Good news for premium passengers flying SIA between Singapore and Sydney. From March 28 two of its four daily flights will be upgraded to more modern aircraft fitted with improved first and business class seating — full story »
UPDATE: Marriott and Ritz-Carlton hotels in Jakarta bombed 17/07/2009
Two five-star hotels in Jakarta, the JW Marriott and its sister property the Ritz-Carlton, were bombed early this morning — full story »
Exclusive: six new hotels in Singapore 15/07/2009
Singapore's new generation of hotels are set to open in coming months. Here's a sneak preview — full story »
