Cathay Pacific has introduced a new “HK24” campaign that offers travellers from Australia, the US and Singapore one night’s free stay when the book a minimum of three nights (Australia and the US) or two nights (Singapore) at select hotels. Travellers from these three international markets can redeem the free night at select Cathay Pacific hotel partners by booking through its website, cathaypacific.com for travel between April 18 and June 30, 2017.
In addition to the complimentary one night hotel stay, the campaign also provides a free round-trip Airport Express train ticket between Hong Kong International Airport and Hong Kong Station, along with a day’s complimentary pocket wifi device and discounts at participating Hong Kong restaurants.
“There is no other city in the world quite like Hong Kong, which is why we’re giving travellers the opportunity to spend more time to explore and enjoy our unique home through our HK24 promotion,” said director of sales and marketing, Dane Cheng.
“Cathay Pacific strongly believes that service excellence and wide-ranging travel offers are important factors in boosting Hong Kong’s appeal as a tourism destination and we are committed to working hard to elevate the city’s standing and global reputation yet further,” he added.
The promotion comes as the Hong Kong carrier looks to drum up travel numbers to the city, as increased competition from mainland Chinese, Gulf and low-cost carriers and a weaker regional economy have played havoc with the airline’s profit margins. Earlier this month, Cathay Pacific reported a loss of HK$575 million (US$74 million) in its annual financial result statement for 2016.
Meanwhile earlier this week, the oneworld alliance carrier announced it would begin cooperating with rival Star Alliance carrier Lufthansa, as part of efforts to better compete with the Gulf carriers.